Resources - Glossary

analytics

A term used to define the measurement of information or a process and the analysis of the data produced. Also referred to as 'metrics' and 'e-metrics'. More specifically it relates to measuring what happens within an interface either on an ad hoc or ongoing basis and the analysis of that data.

This is most often used in relation to the measurement of behaviour and reporting of web interfaces (such as the information recorded in web server statistics) and the analysis of that data to provide useful information such as how long people stayed on any one page, where they went next and what path they took through the site.