Resources - Glossary
ethnographic study
A method by which the researcher assumes the role of the subject and 'becomes' the subject for a period of time. This emmersive approach to research allows the researcher to understand first-hand what the requirements, desires and mindset of the subject are, whilst also gaining much closer and prolonged access to other subjects in the group. Ethnographic studies are useful for gathering in-depth and technical requirements, but can be costly and time-consuming.
Want to know more?
- Ethnographic studies from Usability by Design
- Search for ethnographic study on www.google.com
- Search for ethnographic study on www.lycos.co.uk
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