Resources - Glossary
Focus group
A research method whereby a group of people (usually customers or prospective customers but can be anyone else) are brought together in a room and asked to discuss certain topics. The aim of the research is to uncover key information from large groups of people. This might include desires for new products, etc.
See also:
Want to know more?
- Focus group services from Usability by Design
- Search for focus group on www.google.com
- Search for focus group on www.lycos.co.uk
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