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What are User Interviews?
Finding out key information directly or indirectly from your users such as user objectives and opinions on pricing, functionality, value, trust, etc.
Why you need it
What do your users want from you? What do they think of your competitors? How can your service improve enough to justify a service price hike?
There are many questions that you need to find answers to, and often these can only be addressed by talking to large numbers of your users.
What we do
We will work with you to identify the information you need to find, and the best methods for finding it. We will then create a tailored interview script and use it to gather and analyse the results. Finally we report back to you with these findings.
In detail
When you need to find out how people interact with your interface or product, usability testing is the best approach. However, there are many other pieces of information that you might need to uncover, such as:
- Demographic breakdown of your user audience (to assist with building user profiles, and with market research).
- Identifying which competitive sites are used, and how your site compares to them.
- Identifying which pieces of functionality would be most valued by your customers.
- Identifying how your customers feel about new services or products, and what is the correct pricing point.
To find this information, we work closely with you to identify your exact needs and to specify the techniques to be used. This can be one or more of the following:
- Telephone interview.
- Walkby interview (stop-in-the-street).
- Ethnographic study (working alongside users in their environment).
We then collect and compile the results, and then analyse them to produce the findings. A full report is created, and we will present this back to your team during a half-day results analysis meeting.
Deliverables
- Two full colour copies of the research report, including:
- Executive summary of findings.
- Overview of methodology used and steps undertaken.
- Key findings from the research.
- Demographic breakdown of the respondents.
- Further researched data on the respondents.
- Recommendations for further steps.
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