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What we do
Analyse your web site to identify how well it is performing on search engines, and how that performance can be optimized.
Why you need it
Having a web site that is useful and usable is of little use if people cannot find it, and search engines such as Google, MSN and Yahoo remain a primary access mechanism for most sites. Your web site needs to appear very high up on the list of results when potential visitors search on relevant keywords, or else they just won't see it. If they don't see it, they won't visit.
What we do
We have two major approaches to increasing your performance on search engines:
Search engine status report
Usually the first step is to identify the words that visitors will be using when looking for your site and then report on how well your site performs using those keywords on the top search engines for your site (these can vary depending on the type of customer accessing your site). This provides a quick picture of the state of health of your site.
Search engine improvement report
Once the state of health of the site is known we can produce an improvement report, recommending ways in which the site can increase its placement on the key search engines. This is likely to include changes in page keywords, content and linking structures.
These reports can be ad hoc or on a regular monthly, quarterly or yearly basis.
If you'd like to find out more about our search engine placement services then please contact us.
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